Surf Retreat Ads Optimization
Enhanced and fine-tuned Google Ads campaigns for Mentawai Surf Retreat, significantly boosting customer acquisition. Simultaneously conducted minor bug fixes on the website during the relaunch phase.
Year:2022
Service:Google Ads Optimization, Website Bug Fixes
Client:Mentawai Surf Retreat
- Google Ads campaign restructuring
- Website bug fixes
- SEO optimization
The primary focus was directed towards enhancing the client's Google Ads campaigns, with the objective of achieving a significant boost in customer acquisition. Additionally, in the context of a website relaunch, attention was given to addressing minor bug fixes to ensure a smooth experience for visitors.
In the role of a Digital Marketing Specialist and Web Developer, the approach was twofold. Firstly, a thorough reevaluation of the existing Google Ads campaigns was undertaken, optimizing them to target potential customers more accurately and effectively. This resulted in a significant upsurge in customer acquisition rates. Secondly, identification and rectification of minor bugs on the website were carried out, ensuring a smooth launch without causing any inconvenience to users.
In the execution of the project, emphasis was placed on the following areas:
- Restructuring of the Google Ads campaigns
- Addressing and fixing website bugs
Vere Dixon-Smith
Mentawai Surf Retreat
The optimization of our Google Ads campaigns and the timely fixing of minor website bugs by BradBit GmbH was exceptional. We've seen a significant increase in customer acquisition, and our website relaunch was smooth and successful.
